The Basics:

Team: Marketing

Experience:  0–3 years

Location: Mumbai/Remote

Introduction

$11 trillion of money flows every year between companies in India. It typically takes avg. 70 days for a business to get paid, and it’s increasing 5% every year. Formal funding options are limited, and cover < 5% of the addressable market. 

We are building India’s largest B2B Payments Platform that transforms how businesses pay and get paid. Our award-winning platform already processes INR 20,000+ Crores of invoices every month, across 300,000 MSMEs and 1200+ corporates; with 30+ lenders plugged in for credit. Globally, companies in this space, like Coupa, Bill.com, Melio, C2FO, Tipalti,  have witnessed tremendous success over the past decade doing $ Billion+ disbursements weekly and cumulatively valued over $50 Billion. 

You will join our core team that currently consists of ex-BCG and ISB / IIM alumni with a team of industry veterans serving on the advisory board. We are backed by Elevation Capital (one of the most successful VCs in India) and General Catalyst ($15 Billion+ global fund, and early investors in Stripe, Airbnb etc.). We share our lineage with HCS, a 25 year old investment bank and a registered NBFC. We are a team of passionate problem solvers and we’re building a technology company with a strong product innovation mindset.

We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/he is a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer needs, and is result-oriented. If you check these boxes - we want to talk to you!

What will a week look like in this role:

We’re looking for a dynamic, curious, and hands-on individual to join our Marketing team. Whether you’ve got prior experience or just a fire to learn, this role is for someone who’s hungry to grow, culturally aligned, and ready to leverage AI tools to drive smarter marketing.

 What You'll Do:

• Assist in executing digital and content marketing strategies

• Experiment with AI-powered tools to improve campaign ROI, content creation, and audience targeting

• Optimize marketing spends through data-driven experimentation

• Contribute to growth campaigns across paid, owned, and earned channels

• Track performance metrics and support with dashboards/reporting

You’ll excel if you possess:

• A genuine hunger to learn and grow in the marketing space

• Cultural curiosity and strong team player mindset

• Hands-on with AI tools (e.g., ChatGPT, Copy.ai, Jasper, Midjourney, SurferSEO, Notion AI, etc.)

• Ability to think creatively and execute quickly

• Bonus if you've dabbled in performance marketing, social media, or content writing

Joining CashFlo - Why it’s a great choice:

• Uniquely Positioned for Success: CashFlo sits at the unique intersection of Payments, Lending, and SaaS - three of the fastest-growing and most lucrative spaces globally and in India. As a part of our team, you will be a key player in an industry-defining company.

• An Opportunity to Create Wealth: At CashFlo, we understand that our success is deeply linked with the success of our employees. That's why we offer the potential to create exponential wealth through equity in our rapidly growing early-stage company. You will not only contribute to our growth story, but also share in the rewards.

• A Collaborative and Driven Team: We pride ourselves on fostering a culture that encourages kindness, collaboration, and a shared commitment to quality. Our team members are always there to help each other, and we believe in lifting each other up. Your growth is our growth, and we succeed as a team.

• Direct Impact on Company Success: At CashFlo, every role is crucial. Your work will have a real, tangible impact on our success. You'll see the results of your hard work in real-time.

• Fast-Track Your Career: We invest in our employees' professional growth through comprehensive training programs, mentoring opportunities, and clear growth paths. Whether you aspire to grow as an individual contributor or on a management track, we provide the resources and support you need to accelerate your career.

• Competitive Compensation and Benefits: We offer competitive salaries, comprehensive benefits, and recognition programs. We value the work you do, and our compensation package reflects our commitment to attracting and retaining the best talent.

• Unwavering Commitment to Excellence: We are seeking individuals ready to dive into challenging work, individuals who are excited about going above and beyond to drive their own growth and the company's. If you are motivated by ambitious goals and are ready to make a significant impact, CashFlo is the place for you.

Job Description

Job Summary: We are seeking an experienced HubSpot Specialist to oversee the end-to-end onboarding and implementation of HubSpot for new clients. This role involves managing various HubSpot hubs, including Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS, and optimizing the platform to enhance sales and marketing processes.

Responsibilities & Duties

• Onboarding & Implementation: Lead HubSpot portal setup, customization, and data migration for new clients.
• Marketing Automation: Streamline sales and marketing workflows using HubSpot’s CRM and automation tools.
• Content Management: Create and manage landing pages, forms, email campaigns, and effective calls-to-action.
• Data Segmentation: Analyze and segment lists based on email engagement and website interactions for targeted lead nurturing.
• Sales Pipelines: Configure deal stages and manage sales pipelines within HubSpot.
• Client Relations: Collaborate with Customer Success Managers to foster strong client relationships and ensure effective implementation.
• Optimization & Testing: Conduct tests to continually improve HubSpot processes and conversion rates.
• Data Migration: Import data into HubSpot CRM and complete data mapping.
• Behavioral Segmentation: Segment lists are based on email engagement and website interactions.
• Performance Measurement: Analyze results to optimize lead nurturing workflows for improved conversion rates.

Skills and Qualifications
* Currently enrolled in a Bachelor’s or Master’s program in Marketing, Business, Communications, or a related field.
* Basic understanding of HubSpot or similar CRM/marketing automation platforms
* Strong analytical and problem-solving skills.
* Know how of AI Tools.
* Hands on Excel/ Data
* Excellent written and verbal communication skills.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace.
* Ability to work independently and collaboratively in a team environment.
* Detail-oriented with strong organizational and multitasking abilities.
* Prior experience with digital marketing or CRM tools is a plus.

Benefits:
* Potential for future employment opportunities based on performance.
* Mentorship and guidance from experienced professionals.
* Opportunity to contribute to real-world projects and initiatives.
* Networking opportunities within the industry.